Black Friday
Our price holds all year.
On Black Friday, Model 1 costs exactly what it costs on any other day.
No need to wait.
If you buy Model 1 in June, you don't pay more than on Black Friday. Buy when it suits you. There's no cheaper day coming.
Why we do it this way
We're convinced Model 1 is worth its price on every day of the year. If 20 percent off were possible on Black Friday, you'd have to ask what our price is worth on all the other days. That was true last year, and it holds this year too.